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Genius Bar is a technical support at Apple retail stores which was found by Steve Jobs in 2001. The Genius Bar employees are called geniuses.The service is provided by apple for products discussions like software and hardware and also to repair the devices like iMac ,iPhone ,iPad , etc. The technical support also had two divsions for customer service which was iPod Bar for iPod technical support and The Studio for discussing softwares like IWork and iLife.

Genius Bar in 2011
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Genius Bar